Digital Marketing Head

Location: Delhi

Salary Range: Rs. 10,000 - 20,000 per month Job Type: Permanent

Job Description

Job ID: 1309 February 28, 2024 9599295798

Job Description: Marketing Head

Experience: 5 to 8 yrs as Marketing Head experience is must

Salary: 10LPA to 20LPA (no bar for the right candidate)

Job Description: Marketing Head in the Education Sector

Position Summary: As the Marketing Head in the Education Sector, your primary responsibility will be to develop and execute strategic marketing initiatives to promote and enhance the brand image of educational institutions. You will be responsible for designing and implementing marketing campaigns to attract students, parents, and other key stakeholders. Your role will involve collaborating with various departments to ensure effective communication and coordination to achieve marketing objectives.

Key Responsibilities:

Develop Marketing Strategy:

Formulate marketing strategies and plans to promote the institution's brand and programs.

Conduct market research and analysis to identify target markets, competitors, and trends.

Define marketing goals, objectives, and KPIs aligned with the institution's overall objectives.

Create a comprehensive marketing budget and allocate resources effectively.

Brand Management:

Develop and maintain the institution's brand identity, ensuring consistent messaging and positioning.

Monitor brand perception and implement strategies to enhance brand reputation.

Oversee the creation and management of marketing collaterals, including brochures, websites, social media content, etc.

Ensure brand guidelines are followed across all marketing communications.

Marketing Campaigns and Advertising:

Plan and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.

Collaborate with internal teams or external agencies to create compelling marketing materials and advertisements.

Monitor campaign performance and make data-driven adjustments to optimize results.

Stay up-to-date with industry trends and implement innovative marketing strategies.

Digital Marketing:

Develop and execute digital marketing strategies to increase online visibility and engagement.

Manage the institution's website and optimize it for search engine optimization (SEO).

Leverage social media platforms to create engaging content and drive audience growth.

Utilize email marketing, content marketing, and other digital channels to generate leads and nurture relationships.

Stakeholder Engagement:

Collaborate with academic departments, faculty, and staff to understand program offerings and effectively communicate them to prospective students and parents.

Foster relationships with educational consultants, high schools, and other stakeholders to enhance enrollment opportunities.

Develop and maintain partnerships with media outlets, advertising agencies, and other external partners.

Analytics and Reporting:

Monitor marketing performance metrics and generate regular reports to track campaign effectiveness.

Analyze market data, customer insights, and competitor activities to identify areas for improvement.

Provide recommendations based on data analysis to optimize marketing strategies and budgets.

Qualifications and Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

Proven experience in marketing, preferably in the education sector.

Strong knowledge of marketing principles, strategies, and best practices.

Experience in developing and executing integrated marketing campaigns across various channels.

Proficiency in digital marketing techniques, including SEO, social media marketing, and email marketing.

Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners.

Analytical mindset with the ability to interpret data and generate actionable insights.

Strong leadership skills to manage a marketing team and drive results.

Creativity and the ability to think strategically to develop innovative marketing initiatives.

Up-to-date with the latest marketing trends, technologies, and best practices in the education sector.

Agency Name: ehelp consultants

Phone: 9599295798

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Location: Delhi,India

No of Vacancies: 1

Job Sector: Education, Schools, Colleges

Job Type: Permanent

Education:

Experience: 5 - 8 Years

Salary Range / Rate: Rs. 10,000 - 20,000 per month

Agency Name: ehelp consultants

Phone: 9599295798

Apply now